Business Growth & Strategy Publishing House

The Challenge

The client, one of India’s largest legal resource publishers, aimed to enter the online legal education market but needed a viable proof-of-concept and a production model that was sensitive to the pricing structures of the educational sector.

The Approach

We conducted comprehensive market research to craft a robust business strategy. This included product placement, pricing exercises, and recommendations for an optimal organizational structure.

Implementation

Based on our research, we developed a detailed proof-of-concept product outline, which was tailored specifically to meet the needs and constraints of the target market.

Results

Our efforts empowered the client to successfully launch a new business vertical with a sustainable model. Thanks to the strategic recommendations provided and leveraging their pan-India presence, the product was made available in various vernacular languages, uniquely positioning it in the competitive market.